Whether your website is structured towards e-commerce or lead generation, if you have a goal of increasing online sales at the lowest cost-per-acquisition possible, then optimising your digital communication strategies for high-converting, low-cost advertising placements in search engines and social channels becomes a vital part of your marketing and business objectives. There are also many new ways to grow your organic reach and pay even less. Check out this case study on FlySafair.
There is an endless amount of actionable data available directly from your website and social channels. This includes which channels brought customers to your website, how they interacted with your website and what content or process led them to contact you or make a purchase. Use this information to set up your account so that you can market your products and services to the right people, at the right time, on the right channel, that will cost you as little as possible.
Coding can get very confusing and the online sphere is ever-changing. Editing content on your website should never take time or cost you anything. So make sure that once the design process is complete, you get full access to the backend of your website. If you don’t have time to create your own website, make sure to ask your developer to train you/your team on how to add and edit pages and posts – saving you time and money so you can focus growing your business.
Free-spirited, results-driven data lover. I have over 11 years of marketing experience and am fully certified on all digital channels. I’ve worked with e-commerce and lead generation businesses in a variety of different industries. I thoroughly enjoy analysing marketing strategies and learning about customers purchasing journey.
One Of The Coolest Marketing Campaigns I've Done
2017 was an incredible year. FlySafair has played a massive role in my career and personal growth. In March 2017, FlySafair became the official domestic airline of the Springboks. I grabbed this opportunity and took on the role as the SA Rugby Key Account Manager while managing FlySafair’s digital marketing. The journey from launch of the sponsorship to date has been quite an adventure.
The coolest campaign from the many co-branded activities we did with SA Rugby was managing and coordinating the flyover at Ellis Park Stadium on 24 June 2017. This was to commemorate the 1995 Rugby World Cup win and to bid to host the 2023 Rugby World Cup. It still brings tears to my eyes when I think about the journey we had co-branding a 737-800 boeing and watching that majestic plane fly over the stadium as the crowd roared around me. I am proud and honoured to have led this campaign to its success and will forever treasure this special memory.